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“This documentary is a beautiful testament to a story & a journey – every Canadian music fan needs to see it”

– Tom Power, CBC’s Q

8/10

“An entertaining celebration of one of the key architects of the Toronto sound”

– Exclaim! Courtney Small

“The perfect guide to this seriously grooving reclamation of Canadian soul and funk history”

– VIFF

“Beloved Toronto music legend Jay Douglas is finally getting his flowers”

– JAZZ FM

“Play It Loud! will stir your soul to seek out these artists and this incredible sound”

– Record World International

“A landmark event in Canadian music history”

– Reggae North

“A music scene that was almost unrivalled in North America”

– Caribbean Camera

“Jay Douglas is the Lou Rawls of Jamaican music”

– Sly Dunbar

FEATURING

JAY DOUGLAS

SLY DUNBAR

MUSICIAN & PRODUCER, “SLY & ROBBIE”

JACKIE RICHARDSON

SINGER, THE TIARAS, THE COUGARS

LILLIAN ALLEN

JUNO WINNING SINGER, SONGWRITER, TORONTO’S POET LAUREATE

ADRIAN MILLER

SINGER, EARTH, ROOTS AND WATER, 20TH CENTURY REBELS

GRUB COOPER

MUSICIAN & ARTISTIC DIRECTOR, FAB FIVE BAND

DJ SUPREME LA ROCK

DJ & RADIO HOST, “SUNDAY SOUL”, KEXP

DR. CARLENE DAVIS, OD

REGGAE AND GOSPEL SINGER

EVERTON “PABLO” PAUL

DRUMMER, THE COUGARS, WAYNE MCGHIE’S SOUNDS OF JOY

ROLLIE PEMBERTON

CADENCE WEAPON, RAPPER, MUSICIAN, AUTHOR

MICHAEL WILLIAMS

TELEVISION HOST & VJ, MUCH MUSIC

AND THE MUSIC OF

JAY DOUGLAS

BOB MARLEY AND THE WAILERS

JAMES BROWN

WAYNE MCGHIE

THE COUGARS

JACKIE MITTOO

LEROY SIBBLES

BO DIDDLEY

THE SHEIKS

EDDIE SPENCER

TREVOR DANDY

JO-JO BENNETT & THE FUGITIVES

JENNIFER LARA

AND MANY MORE